While often an afterthought in marketing and business, color can go a long way in influencing your customers and ultimately play a role in how they relate to you and your brand.
Using color strategically, you can evoke the emotions you want your shoppers to feel when interacting with your brand and products. Colors communicate with us on an unconscious and non-verbal level,” writes Monika Lindquist, marketing strategist at market research firm Straylight. Studies of involuntary physical reactions, such as eye movements, brain activity, and heart rate have shown that when we see colors, they trigger a very rapid and strong reaction. “Color is one of the most powerful tools to express emotions. Not only does color help display your products more distinctly on the web and in catalogs, it also has a subconscious effect on people's moods. Throwing together product photos with a background color that doesn’t mix puts you at a disadvantage from the start. What better way to do so than using color to evoke the right mood and feel? Color can take an otherwise ordinary product and make it pop off the page.Īccording to one survey, more than three-quarters online shoppers rate product photos as very influential on their online purchase decision. Photos are your opportunity to showcase your products and tell your brand's story.
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